This week in the news, there was talk about a YouTube video of an elderly woman in Florida crashing her Camry into a supermarket and running several people over. There was negative feedback from the public about the video after it aired on YouTube because a Toyota advertisement was the banner on the bottom of the video. This made many people upset, believing that Toyota was associated with supporting the video because of their advertisement. Internet ads will automatically link advertisements for companies based on content about their product. In this case, it was a Toyota banner advertising their company and the Prius right next to a horrible video and something that the company does not represent. Google has sense removed the Toyota ad from the video. This is an example of how sometimes advertisements can accidentally and negatively portray a company and the downside to automatic ads by linking content.
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