Saturday, April 28, 2012
Product Placement
Today, product placement is becoming more and more popular in both movies and television shows. The increase of placing products directly into shows is now regularly on series such as American Idol, Survivor, The Amazing Race, Extreme Makeover, or Celebrity Apprentice. American Idol judges are always drinking Coca-Cola while Survivor contestants can be seen drinking Mountain Dew. Extreme Makeover Home Edition doesn't fail to leave out that their tools and appliances all come from Sears. Celebrity Apprentice doesn't miss the opportunity to include using products by Australian Gold, Vera Wang, or 7-UP. In shows today, advertisers are becoming more eager to increase their screen time and for viewers to not see a recognizable brand, company or product right in these shows is becoming rare.
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Product placement is becoming very popular these days. I think people are starting to notice the different brands being promoted in the different television shows and movies more. It is also a great way for companies to make their brand known and promote the product
ReplyDeleteYea, I have a habit of counting how many product placements in some of the television shows and movies now of days. Advertising is so in everyone's face now of days.
ReplyDeleteAdvertising is extremely annoying in these shows its truly killing the little guys only bigger companies can succeed. Its smart for these companies to do it though because millions of people are always watching them and getting a connection between certain products.
ReplyDeleteI believe product placement is a very strategic way of advertising your brand. It is benefical for a company to advertise their prodcuts on popular TV shows that millions of viewers watch weekly. Also, people are infatuated with celebrities and seeing them use products is great promotion.
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