Starbucks' Advertising Strategy

Starbucks is a company that has a unique advertising and marketing strategy when compared to their competitors and most other large, well known brands. Starbucks has embraced a "word of mouth" strategy that lets the high quality of their products and services speak for themselves. Starbucks is known for its high quality coffee and they believe that connecting with their customers, and focusing on their in-store experience is more valuable than any advertisement or mass marketing. They believe once a customer is satisfied, it is more effective when they personally promote their brand because they are a  pleased customer who will return and will remain loyal to their brand. They have focused on utilizing their current customers to attract new ones. Starbucks non-traditional method for advertising their brand shows that they are driving their sales through the company's image and reputation. Although for most companies this would be a very risky strategy, Starbucks has continued to increase their success by creating a top of the line brand image.