Sunday, March 25, 2012
Fashion Star
Last week I watched NBC's new series called Fashion Star. Its purpose is to give designers the opportunity to create new items and get advise from celebrity mentors. Then they showcase their designs to three of the largest retailers in hopes to have those buyers purchase their collection and sell it exclusively in their stores. The retailers are Saks Fifth Avenue, Macy's, and H&M. I'm not sure how their presence on the show has affected sales so far, but I believe it will increase revenue through the new publicity they will receive from the show. It seems like a great advertising strategy because the show promotes these retailers heavily and under each buyer is a large logo of each company that you can't miss to notice. After each show, consumers then can purchase the winning looks right away on the appropriate retailer's website. This is allowing viewers to be interactive with the company and purchase what they just saw designed on T.V. I think these aspects of the show will greatly help the success of these companies and are innovative advertising strategies that other retailers should envy.
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I believe these shows taking part of this show will only help to promote themselves further. The more show time they recieve the more likely people are going to see them on the television show and promote their brand to the audience of NBC.
ReplyDeletei agree that these companies being invovled with the show will help promote themselves and help gain shoppers. I also think its great that viewers can purchase the outfits they see on tv right away on each website
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