Wednesday, February 22, 2012

Chrysler Commercial / Clint Eastwood

I didn't want to write about another commercial or one from the Super Bowl for that matter but I still am touched by the Chrysler commercial that Clint Eastwood was in. It ended up being quite controversial because people believed he was supporting Barack Obama. I personally think this commercial related to republicans or democrats alike because of it's message. The commercial's message was about divisions in our country but how people can pull together and still do something great, in this case, making American cars. I also believe Clint Eastwood was trying to promote giving Americans employment opportunities and an opportunity to support American made products. It gives you a sense of American pride and makes you want to do something to help our country. I felt it truly portrayed the resilience of the people of Detroit and of the whole country. Last year, Eminem's appearance in their Super Bowl commercial really blew me away and this year Clint Eastwood did the same. Although I love Eminem and Clint Eastwood gave the commercial an edge and what it needed, it was the message that stuck with me. I would honestly like my next car be Chrysler made but it was the message and meaning of the commercial, not the celebrity.

Friday, February 10, 2012

Favorite Super Bowl Commercial

I was surprised to hear Dr. Rod's favorite Super Bowl commercial was the same as mine, Mr. Quiggly representing Sketchers. I loved it for a few reasons. To start, because I have a soft spot for Frenchies and how can you not love that face? The fact that they chose a little, chunky, French bulldog to go against the greyhounds was funny to begin with. Then, for him to win the race while having enough time to throw in a quick moon walk at the end was even funnier. Like Dr. Rod already said, Sketchers seemed to do the best promoting their brand and their products; also showing what you can do with them. Then a quick celebrity endorsement with Mark Cuban at the sent a message to viewers that athletes wear Sketchers too. Last year, the company had Kim K in their Super Bowl commercial and it's debatable which was better. Either way, Sketchers has a great advertising team who are creating memorable commercials that emphasize their brand.